But if raising vaccination rates is a priority, and the dangers of not vaccinating are so pronounced, why are the government's immunization campaigns so milquetoast and flaccid? For a developed country, Canada has some of the worst child vaccination rates in the developed world. Contrary to our smug attitudes about superior Canadian health care, this actually means we trail the U.S. in both measures. Anti-smoking graphicsStrangely, the federal government and its partners have overlooked the example set by a wildly successful public health campaign: that of anti-smoking. This speaks to the human side of public health – emotionally evocative ads and personalized stories work best.

Source: CBC News September 18, 2018 07:52 UTC