- Advertisement -The Premier League is in talks over a ‘Drive to Survive’ style series similar to Formula One’s series which offered a behind-the-scenes outlook on the sport. The Drive to Survive series was not only incredibly popular but it had a huge impact on viewing figures in terms of the actual sport. Many international fans are already interested in the Premier League due to sports betting, which offers the ability to place bets on fixtures within the league. Countries that have Premier League rights, such as Canada, have started to watch games more often and many have become fans of the league. The series could be a further catalyst on top of the already growing interest in the Premier League for international fans.

Source: The Times October 01, 2022 17:05 UTC