The fate and fortunes of the fashion-adjacent economy - News Summed Up

The fate and fortunes of the fashion-adjacent economy


Most of what we do is now being done from our living rooms.”In the last decade, a booming economy adjacent to the fashion industry has emerged. Largely powered by social media, it is made up of careers such as high-end fashion influencing and street-style photography. “What we provide is an intimatized sense of interaction with our way of living, whether that is at fashion weeks, eating toast or going to the grocery store,” Charriere said. As the fashion-adjacent economy has matured, brands have acquired increasingly sophisticated tools that allow them to closely track rates of engagement. This summer’s resurgence of the Black Lives Matter movement brought Black influencers and photographers more attention and assignments.


Source: bd News24 December 23, 2020 12:44 UTC



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