Gen Alpha, raised in homes where voice assistants like Alexa answer before adults do, is showing signs of turning away from technology. This is the first cohort born entirely into the age of the smartphone, social media and algorithmic feeds. For Gen Z, social media carried novelty and status. These older formats demand choice and attention, which gives Gen Alpha a sense of agency. ADVERTISEMENTThe retreat, revealingly, includes a wariness regarding Artificial Intelligence even though it has embedded itself quickly into education, entertainment and communication and is used widely by Gen Alpha.

Source: The Telegraph February 22, 2026 02:48 UTC