But to become bigger, Lululemon will reach beyond its strength in women's yoga pants. The upscale athletic brand unveiled a five-year growth plan Wednesday to double its men's and digital businesses . Men's workout clothes, dress pants and new products like boxers currently make up a small fraction of Lululemon's sales. "Men's is one of our largest and most exciting areas of future growth," chief executive Calvin McDonald said last month. He came to Lululemon from Sephora in August, and the growth strategy is McDonald's first major initiative at the company.

Source: CNN April 24, 2019 15:45 UTC