CloseAnalysis of a larger sample of 3,174 websites from across the world in May revealed an even larger gender consumption gap of 22 percentage points. It was followed by dailymail.com (20.6 ppt), msn.com (20.2 ppt), bbc.com (19 ppt), theguardian.com (16.4 ppt), bbc.co.uk (15.9 ppt) and nytimes.com (9 ppt). Men's higher news consumption most pronounced on politics sitesAKAS also analysed the gender consumption gap by sub-genre by overlaying the news genre onto each of the top news websites. Cosmopolitan.com’s visits break down to 61% women vs. 39% men, inverting in favour of women the average gender consumption gap of 22 percentage points across news sites. Similarly, hellomagazine.com’s gender gap of 17.1 percentage points and people.com’s gap of 11.9 ppt are also in favour of women.

Source: Fox News July 06, 2023 06:39 UTC