Through my research collaboration with design scholar Ron Eglash, author of “African Fractals”, I discovered that the design style that undergirds much of the graphic design profession today – the Swiss design tradition that uses the golden ratio – may have roots in African culture. Create a square on one side of the golden rectangle, and the remaining space will form another golden rectangle. It is also reflected in nature, architecture and design – and it forms a key component of modern Swiss design. The Swiss design style emerged in the 20th century from an amalgamation of Russian, Dutch and German aesthetics. It is been called one of the most important movements in the history of graphic design and provided the foundation for the rise of modernist graphic design in North America.

Source: The North Africa Journal March 21, 2021 18:00 UTC