more-inIf you ever travelled on the Tatanagar-Rourkela route on Eastern and North-Eastern Railways, you must have come across tea vendors selling their tea with an interesting refrain, kharaab se kharaab chai (bad tea). It’s an intelligent marketing gimmick, and recently an MBA student from the Army Institute of Management, Kolkata did a PhD thesis on this marketing strategy, that works on reverse psychology or Ostensible Negative Marketing. I was once in a restaurant in Turkey where a board announced ‘Burzaan Gisf’ (literally, ‘Bad Food’). But its egg curry, especially Afghan masala egg curry, was divine. ‘Call it bad and enjoy its fruits’ is an oxymoronic saying in Italian.

Source: The Hindu May 05, 2018 18:46 UTC