Under the AT&T credo, niche operations such as FilmStruck simply don’t count even if they might build bigger audiences over time. “We need hours a day” of users watching HBO material, John Stankey, the AT&T corporate man who has been appointed CEO of WarnerMedia, told his new underlings in July. “It’s not hours a week, and it’s not hours a month.… Because you get more data and information about a customer that then allows you to do things like monetize through alternate models of advertising as well as subscriptions.” That sounds as if AT&T’s strategy is not to serve consumers better, but fatten its bottom line at their expense.

Source: Los Angeles Times November 02, 2018 13:30 UTC