Both the formal and informal African tourism sectors are increasingly aware of the significant revenue potential embedded in sport tourism. “Sport tourism can address several challenges in Africa’s leisure tourism sector, particularly by reducing seasonality and spreading tourism benefits more evenly. “Sport tourism, therefore, often acts as a gateway that broadens the tourism economy beyond the initial event visit,” she says. It brings people together across cultural and social divides, fosters national pride and contributes to social cohesion in ways few other tourism products can.”Another advantage is that many sport tourism events can make use of existing infrastructure and tourism facilities. Overall, sport tourism remains one of Africa’s most promising yet underutilised tourism opportunities.

Source: The North Africa Journal February 10, 2026 17:02 UTC