Chief Executive Rob Lynch said his chain is advertising to reach consumers who got a taste for delivery during the health crisis, including those searching for pizza on DoorDash and other delivery apps. Domino’s Pizza Inc. refuses to work with delivery apps, saying their fees dilute restaurant profits and distance chains from their customers. Pizza restaurants are often left with more profit to pay drivers and other overhead costs than restaurants that specialize in other cuisines and rely on delivery companies, industry executives said. Pizza delivery was around decades before smartphone apps arrived on the scene. Pizza delivery boomed during Covid-19 lockdowns, but the bulk of that growth benefited quick-service pizza chains.

Source: Mint May 30, 2021 09:45 UTC