The power of the pre-order - News Summed Up

The power of the pre-order


When authors shyly, or not so shyly, encourage people to pre-order their book, they are hoping readers will order from a book shop, online, or from their library in advance of the publication date – regardless of the format. In advance of publication, an author’s publisher is often reading the tea leaves for signs of the elusive buzz about a book. Authors love libraries and it is also very valuable to them if you request that your local library pre-order their book for you. All this to say, authors have a special place in their heart for people who pre-order their books. Helen Cullen’s second novel, The Truth Must Dazzle Gradually, will be published by Penguin Random House in May and is available to pre-order now.


Source: The Irish Times January 29, 2020 05:37 UTC



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