Big Juice may get squeezed out as Canadians opt for healthier options and the new Canada Food Guide is set to recommend water instead of juice. For decades the Canada Food Guide has led consumer's shopping and meal habits, dictating what's healthy and in what quantities. It seems the food guide is following Canadians who are increasingly turning away from the high levels of natural sugars in juice. Health Canada, which releases a new food guide this year, has been relatively secretive in its deliberations, intent on avoiding undue industry influence. It warned juice in Canada is "under threat" and that removing it from the food guide would create "unintended consequences."

Source: CBC News January 07, 2019 19:07 UTC