UK consumers are turning their sustainability efforts towards resourceful consumption, reducing food waste to shop sustainably while keeping food bills down, according to the latest data from Retail Insight, the leading provider of store operations execution software. However, original research of over 1,000 UK shoppers by Retail Insight revealed that, despite these pressures, 79% have tried to be more sustainable in their buying habits in the last 12months. With the average UK household now spending £87 on groceries each week, 82% are trying to reduce food bills in response to the cost-of-living, up +16% year-on-year. A further 41% have started meal planning to cut down on overbuying food that could lead to food waste, up +5% year-on-year. This shift towards green and economical food spending is also changing how consumers want retailers to evolve their sustainability efforts.

Source: The Times September 20, 2023 02:47 UTC