And with regular chocolate sales slowing, the stakes are high, especially as cocoa prices soar. 2021 was a great year for Halloween candy sales, he said, as people were eager to celebrate after Covid shutdowns. And early this season, sales “have lagged even last year’s off performance,” he said. “Hershey Halloween retail sales to date are up slightly versus prior year and we are outperforming the category,” she said. Cocoa prices soarWith consumers more sensitive to pricing, it would make sense for companies like Hershey to keep prices steady.

Source: CNN October 28, 2023 14:51 UTC