Which airline, cruise operator, travel company or hotel gets gold in the Times and Sunday Times Travel Awards has nothing to do with us, or the industry. Those decisions are entirely up to you — and the most important gong of them all goes to the best country, because it’s always the destination, rather than the means of transport or the accommodation, that we choose first. In 2023, when the best country was a single worldwide choice, Italy won, with New Zealand third after the UK; the two top spots had been claimed by the same countries the previous year. AdvertisementAre Italy, New Zealand and the UK truly the best? Voting takes just 17 clicks — categories three and five are for the best countries — and by doing so you’ll be in with a chance to win your holiday for this or next year.

Source: The Times July 30, 2025 02:32 UTC