With a $5 million makeover, Phoenix Theatres transformed a 10-screen cinema at Cleveland's Great Northern Mall into a cinematic escape where wall-to-wall screens, thundering sound, and luxurious recliners lure movie lovers back to the big screens. AMC told investors last month that its upgraded auditoriums attract close to three times the occupancy of a regular theater. Texas-based Cinemark has invested $225 million this year to maintain and enhance its global theaters, according to Cinema United's Cinema Investment Report. Theater owners charge an average $5 per ticket premium for these more luxurious experiences, according to EntTelligence, helping to offset the 23 percent decline in ticket sales since 2019. "If movie theaters were not recovering -- which they've done, pretty amazingly considering they were shut down in March of 2020 -- premium wouldn't even be on the table," said Paul Dergarabedian, Comscore senior media analyst.

Source: bd News24 September 17, 2025 17:58 UTC