Yet most of the food brands' problematic packaging can still be found on grocery store shelves today, even though several of the companies have already begun rebranding their products. The biggest challenge for these companies is that "the only thing differentiating their brand from the store brand was Aunt Jemima or Uncle Ben," Adamson told CNN Business. "Therefore, we are removing the chef image from all Cream of Wheat packaging." Ben's Original, aka Uncle Ben'sMars unveiled the design for its new Ben's Original rice products brand packaging a week ago. The company's new packaging is expected hit grocery store shelves some time in 2021.
Source: CNN September 30, 2020 20:03 UTC