OliveThe cofounder of Jet is leading a push to eliminate cardboard waste from online shopping. Faust got the idea for the company after spending 30 minutes breaking down cardboard boxes and hauling them to the end of the driveway one evening. He and his family were ordering a lot more stuff online during the pandemic, which was convenient, except it translated into a lot more boxes. Shoppers have the benefit of not dealing with cardboard boxes to break down and recycle, plus Olive will tackle returns. While Faust eventually wants to eliminate cardboard boxes from e-commerce altogether by integrating deeper into a retailer’s supply chain, he has a long way to go.

Source: Forbes February 17, 2021 04:52 UTC