“At one time, the floral industry was very innovative, but the model hasn’t changed that much since the global network was built for telegraph wire services,” says Marchese. Not surprisingly, the flowers come at a price: “I try to be transparent that it’s a premium product,” says Marchese. Her training in gathering and tracking data became the basis for developing Floracracy’s software. But as far as Floracracy’s nonstop efforts to digitally disrupt the floral industry, Marchese says she plans to persevere — a trait often connected to one of her other favorite flowers, the hardy lilac. “Lilac also has a scent that lingers, and I love the symbolism of creating lasting memories through flowers,” she says.

Source: Forbes December 22, 2020 19:30 UTC