Despite this clear momentum, live streaming e-commerce is still in its early stages. Elma Beganovich: We first noticed live commerce in late 2019 when we received an invitation as influencers to sign up for Amazon Live. Beganovich: Big brands are still not on board, at least it is not yet mainstream; perhaps they have not noticed or are being cautious with live commerce. Schroeder: Are there any new live commerce platforms that small businesses should be aware of to leverage or utilize? Beganovich: Not in the USA at this time, i.e., no live commerce platforms with heavy usage/active users.

Source: Forbes September 28, 2020 15:41 UTC