For the second year in a row, Bacardi Limited released its annual trends report; a culmination of industry insights to shed light on how consumers plan to imbibe in 2021. According to the trends report, when we are able to safely pull up a barstool again, there will be a sense of experimentation and request for off-menu cocktails since consumers have spent over a year self-bartending. The report also cited a “desire for extreme flavors” with the likes of chili, bitter and smoke. And of course, sustainability trends, as the report found consumers are increasingly seeking out brands that are eco-friendly and even offer zero-waste ingredients. Below, Brenda Fiala shares more of the report’s general findings, including the most surprising trends and her predictions on getting back to the bars.

Source: Forbes February 17, 2021 13:52 UTC