Corporates across India are beginning to find ways to combine innovation and scale in order to meet their sustainable development goals. A perfect illustration of this trend is Bisleri International's 'Bisleri Greener Promise' campaign, which seeks to reshape the value chain by conserving water and creating a plastic circular economy. Although the company obviates the need for new plastic materials, it has undertaken plastic upcycling programs to benefit the environment. The 'Bisleri Greener Promise' campaign has also enabled water conservation through rainwater harvesting, which has made the organization water-positive. It hopes to devise new ways to deal with industrial plastic pollution and embed new water conservation practices in our lives.

Source: Forbes April 22, 2023 16:01 UTC