Beauty TroublesLopez’s beauty brand came amid a celebrity cosmetics boom, with many stars introducing makeup and skin care lines to cash in on their fame. JLo Beauty launched in 2021 with products including an $80 serum and $50 eye cream. In the summer of 2023, JLo Beauty made budget cuts, resulting in major staff reductions, people familiar with the business said. A spokesman for JLo Beauty said the company had reduced its workforce by about 35% in 2023, based on strategy decisions. After its struggles at Sephora, JLo Beauty has found devotees at Macy’s, which began stocking the brand in October.

Source: Wall Street Journal June 19, 2024 15:31 UTC