Here are three mindset shifts that luxury business executives need to undertake to increase the relevance of their brand and respond to fast-changing consumers with agility. Before founding London Dynamics in 2019 with a handful of world-class technology engineers, Michael Valdsgaard was the global head of Ikea’s digital transformation. Embracing solutions that shift ecommerce from 2D to a more emotional and precise 3D will be increasingly critical for luxury brands. A growing number of luxury consumers are also wanting brands to demonstrate their sustainability credentials. As luxury brands strive to adapt and stay relevant to fast-changing consumers, the Hublot example tells us that a courageous mindset will include scrutinizing the relevance of each partnership more regularly.

Source: Forbes February 18, 2021 18:02 UTC