These trends represent seismic shifts in how sports brands relate to, and communicate with, their core audience: fans. How should sports marketers approach these trends and work to improve the ROI of their marketing efforts this year? To maximize the ROI of video on demand, sports managers will be best served by launching their own OTT platforms. But it does give sports marketers the power of monetization models, depending on the audience, event and environment. The value of customer data doesn’t start and end with content and ads.

Source: Forbes January 22, 2018 13:30 UTC