THE TIGER - NIKE PARTNERSHIP: MUTUALLY FINANCIALLY SUCCESSFULThe Tiger-Nike relationship is one of the most iconic athlete endorsement deals in the history of sports. For several years (until Nike shut down their golf equipment business in August 2016), he played with Nike clubs and a Nike golf ball. (3) Another Nike Golf commercial, this time featuring Tiger and then-newcomer Rory McIlroy enjoying a Michael Jordan-Larry Bird-like shot contest. Had the #metoo era been present in 2009, would Nike have been able to retain Tiger Woods as a partner once his personal peccadillos came to light? And when you think about the millions Tiger has earned from Nike, and the millions Nike has, in turn, earned from consumers who have purchased Nike gear over the years because of Tiger, it truly is amazing to think what would have happened to both Tiger Woods and Nike Golf had #metoo happened in 2009.

Source: Forbes April 15, 2019 04:52 UTC