Other than its media brands, ITP also has its business-to-business (B2B) offerings ITP Gaming and influencer agency ITP Live, both of which were launched in Saudi Arabia last year. “It is extremely exciting that we are launching historical fashion brands into what is probably one of the youngest markets in the world,” said Sue Holt, managing director of ITP Media Group and ITP Saudi. “We want to make sure that we are really tailoring the media offering to the Saudi market,” Holt said. Among the consumer brands ITP plans to launch, one of them is targeted at millennials, Holt said. Harper’s Bazaar’s launch edition is an ode to the Kindom and its women brought to life by a photo shoot in NEOM.

Source: The North Africa Journal March 17, 2021 17:17 UTC