Classical music has steadily been making inroads in terms of finding Gen-Z listeners on the popular short video platform. In July 2022, TikTok and Warner Classics teamed up to release an album, TikTok Classics — Memes & Viral Hits, with 18 popular tracks from the platform. TikTok began to promote #ClassicalMusic in early November 2022 in partnership with legendary music composer (and TikTok fave) Hans Zimmer. TikTok breathes new life into classical music, allowing creators all over the world to discover tracks they might not have otherwise heard. Sign up for the Ludwig van Daily — classical music and opera in five minutes or less HERE.

Source: Forbes July 25, 2023 15:11 UTC