Times deputy head of digital Anna Sbuttoni, Times homepage on 7 April 2026, and Times story ‘The day coal died’The Times says a strategy of publishing “fewer, better stories” has led to three consecutive months of record-breaking global audience growth. The “fewer, better stories” strategy has five priorities, according to Sbuttoni, who said it was “a real change in mindset”. It was rewarded by being the most-read piece on the website with a “big audience” on Apple News. The Times launched a new analytics tool called TED (Times Editorial Data) which was able to show when a story was in the “red zone”. Sbuttoni said the aim is to “make sure that subscribers feel like they really belong to The Times”.

Source: The Times April 08, 2026 06:32 UTC