The Times has confirmed plans to launch its own speech radio station later this year, with the aim of luring listeners away from BBC Radio 4 and 5 live at a time when the public broadcaster is facing cuts. Management told employees that Times Radio would “target those disenfranchised by BBC Radio 4 and 5 Live” and was expected to launch in the spring featuring “great names of broadcasting”, according to those present at a staff meeting. “We want people to think positively about the Times because we’re offering a high-end luxurious product.”Speech radio has historically been an expensive format for commercial businesses, with Times Radio set to focus exclusively on news and current affairs and not commit to the costly drama and arts coverage made for Radio 4. Employees at talkRadio had feared Times Radio would replace their station completely. Polling conducted in December suggested Times Radio was testing potential presenters with audiences, including Barnett and fellow BBC stalwart Nick Robinson, plus Times journalists such as Matt Chorley.

Source: The Guardian January 28, 2020 14:31 UTC