“Little did I know, when I used the app last summer, I wasn’t swiping for love or anything crazy like that — I was swiping for change,” she wrote. “GET ON TINDER,” reads the large, hyperlinked button at the end of the piece. Its “Find Them on Bumble” campaign collects the 112 “most inspiring New Yorkers,” according to the company, and subtly links their success to Bumble’s services. (In addition to being the second-most popular dating app in the United States according to App Annie, Bumble connects people to new friends through Bumble BFF and with professional contacts through Bumble Bizz.) That is to say, you could not “find them on Bumble” until shortly before Bumble said you could.

Source: New York Times December 18, 2018 10:00 UTC