Titan Co, India’s largest jewellery maker, on Friday announced its foray into the lab-grown diamond segment with the launch of a new brand, “beYon”. The brand ‘beYon’ will feature a curated portfolio of lab-grown diamond (LGD) jewellery. India’s lab-grown diamond market has seen strong growth over the past two to three years, driven by rising consumer preference for affordable, sustainable and ethically sourced alternatives to natural diamonds. India has also emerged as the world’s second-largest market for natural diamond jewellery. Earlier this year, Titan announced a long-term strategic collaboration with De Beers Group, the world’s leading diamond company, and its flagship jewellery brand, Tanishq.

Source: The Telegraph December 26, 2025 08:08 UTC