The Rome-based house has regained its buzz with new products conceived by chief designer Karl Lagerfeld and Silvia Venturini Fendi, creative director of accessories. One is interchangeable straps that customers can use to personalize their Fendi purses or even other brands’ bags. Fendi is courting cost-conscious customers with straps as low as $500 and bag charms costing $350. Olivia Palermo and Jessica Alba are among the celebrities often photographed with Fendi straps or bag charms. Other brands such as Gucci, Prada and Burberry are now offering a range of products that can be personalized.

Source: Wall Street Journal January 14, 2017 12:00 UTC