CASETTE D’ETE, Italy—Tod’s SpA built a billion-dollar business on the back of chic leather loafers worn by royals and Hollywood stars. Catching the eye of a younger generation of consumers hasn’t been so easy. Diego Della Valle, Tod’s chairman and majority shareholder, has in effect written off millennials and is largely sticking to a playbook honed in the 1980s: Use expensive, high-quality leather and mostly classic designs and colors to craft $500 shoes, with all work done in Italy.

Source: Wall Street Journal February 16, 2019 17:03 UTC