Also, it’s vying with companies such as HERE and Alphabet Inc’s Google in the race to dominate the “dynamic,” or HD maps, market. The perceived reliance on personal navigation devices in TomTom’s sales mix is a concern for investors, said Joost Eijsink, a trader at Market Wizards BV. Margin growthGoddijn’s challenge is to convince shareholders that the company’s business model has changed and that profit margins are widening even as the top-line continues to weaken. For now, even the much-derided devices business gets some love from the CEO. With three to four million new personal navigation devices sold each year, they are a “trusted product for millions of people,” Goddijn said.

Source: The Star April 10, 2018 00:56 UTC