Too soon to predict China tourism reboundDespite early signs of a rebound in Chinese arrivals during the first two months, the Tourism Authority of Thailand (TAT) is downplaying expectations for a strong recovery, preferring to wait until May to assess whether demand has stabilised. Chinese arrivals rose 0.3% to 991,718 as of Feb 23, up from 988,451 year-on-year. According to the Tourism and Sports Ministry, the total number of Chinese arrivals for the first two months is projected to tally 1.08 million, increasing 4.5% year-on-year. Of the 27.7 billion baht the tourism sector earned from seven Asian markets during the holiday, around 60.3% or 16.7 billion baht came from Chinese expenditure. For 2026, the TAT targets 4.5-4.6 million Chinese tourists, banking on seat capacity of 7.1 million for the year.

Source: Bangkok Post February 28, 2026 05:02 UTC