Torasna for Heritage Development and Management and Brassbell Hospitality Group have formed an alliance to jointly pursue heritage-led hospitality developments across Egypt, positioning adaptive reuse as a scalable response to the country’s record tourism growth and expanding lodging capacity. The alliance comes at a pivotal moment for Egypt’s tourism sector. The partnership combines Torasna’s expertise in heritage-driven development and adaptive reuse with Brassbell’s hospitality development and operational capabilities. Ahmed Shaboury, Chairperson and CEO of Torasna, said: “Egypt is entering a defining phase for tourism, and heritage-led hospitality has a critical role to play in shaping its next chapter. “Heritage-led assets, when thoughtfully developed and professionally operated, can contribute meaningfully to the country’s hospitality and tourism landscape,” he said.

Source: Daily News Egypt February 08, 2026 14:55 UTC