Tourism Authority of Thailand banking on Muay Thai FestivalListen to this articleTAT is holding the Amazing Muay Thai Festival this week and is expecting to attract around 18,000 people. The Tourism Authority of Thailand (TAT) is optimistic about sports tourism growth this year as it hosts the Amazing Muay Thai Festival this week, expecting more than 18,000 visitors. Highlights during the event include the krop khru ceremony, which involves up to 1,500 Muay Thai boxers, a Muay Thai competition, four traditional Muay Thai style activities, and concerts. According to the Sports Authority of Thailand, Muay Thai content generated over 900 million engagements last year. The Muay Thai market typical comprises three groups, namely regular audiences, people who opt to take part in health and self-defence activities, and hardcore Muay Thai fans, including coaches, athletes and referees.

Source: Bangkok Post February 03, 2026 08:02 UTC