Malaysia’s tourism industry, however, is confident the country’s diversified visitor base will help cushion any potential impact on the Visit Malaysia 2026 campaign. Malaysian Tourism Agency Association president Datuk Seri Dr Mohd Khalid Harun said geopolitical conflicts have historically disrupted tourism campaigns, but the industry has learnt to adapt. “Malaysia has long been recognised for its Muslim-friendly tourism ecosystem, making it attractive for visitors from Muslim-majority countries,” he said. Inbound Tourism Alliance founder Uzaidi Udanis said Malaysia’s tourism sector is likely to remain resilient as long as the conflict does not escalate. “Tools such as AI can help tourism companies react to cancellations by suggesting alternative markets or last-minute packages, making the sector more agile.”

Source: The Star March 06, 2026 01:56 UTC