The trappings of success continue to arrive for BTS, the latest a contract with the toy company Mattel, which has secured rights to produce dolls of the superstar Korean boy band. And Mattel is not beyond riding those K-pop coattails. Shares of Mattel Inc. spiked almost nine per cent Monday, a day after the toymaker announced a global licencing agreement that also includes collectible figures and games. The South Korean boy band — made up of members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook — last year became the first Korean pop group to reach No. BTS is an acronym of Bangtan Sonyeondan or "Beyond the Scene."
Source: CBC News January 07, 2019 20:15 UTC