“It’s hard for smaller companies to take that risk.”A crowdfunding project helps lower costs for toy companies, said Brian Flynn, the founder and chief executive of Super7, which also sells toys through a one-month preorder window. “For a small company, the biggest challenge is determining the number of products to make,” he said. “It seems they have sped up in terms of the frequency of offering these projects,” Mr. Wood said. Three years later, the site was expanded to include HasLab, its crowdfunding platform for high-end toys. “We had to throw all that out the window,” Mr. Chapman said.

Source: International New York Times July 16, 2021 13:52 UTC