Follow NZH Lifestyle's Trial & Error series where we bust the myths on viral beauty hacks and test new products so you don't have to. The buzzJust like Kylie Jenner testing lipstick shades on her arm, or women transforming their thin eyebrows into Frida Kahlo-esque arches, videos of peel-off blackhead masks are now flooding our Instagram feeds. Priceline Pharmacy's skincare buyer Emily McMahon says sales of products containing charcoal have increased by 280 per cent in the past 12 months. But combined with the juggernaut face mask trend, beauty brands have cottoned on to its marketable potential. Ryan Channing is the owner of Blaq Mask, one of the most popular blackhead products marketed on Instagram.

Source: New Zealand Herald March 02, 2017 20:15 UTC