The Trump campaign is launching an aggressive four-day digital advertising campaign that will take over some of the internet’s most conspicuous real estate during the three marquee days of the Democratic National Convention, which most viewers will watch online. Adhering to the president’s penchant for focusing attention on himself during major Democratic events, the Trump campaign will be taking over the banner of YouTube for 96 hours starting on Tuesday, the second day of the convention, an expensive and far-reaching digital gambit. The campaign will also blanket the home pages of The Wall Street Journal, The Washington Post and FoxNews.com with Trump campaign ads. programming will be inundated with Trump ads, as the campaign has bought premium, or “unskippable,” ads on sites like Hulu. The takeover of the YouTube banner and the news sites’ home pages are national buys, while the spending for Hulu and others will be in swing states.

Source: New York Times August 15, 2020 15:55 UTC