“The #BeAFriend campaign is currently being curated to local Turkish businesses within the UK, with shop window signage that has a QR code CTA being sent to those who opt in. A spokesperson from the Groupe told us:“Following the devastating earthquake in Turkey and Syria, we are in touch with our teams in Turkey to ensure their security and well-being. “We have all been shocked and saddened by the news of the devastating earthquakes in Turkey and Syria. Thanks to this channel, creative agencies support non-profits with digital assets to be used in their earthquake related comms. “The whole WFA team are watching with horror at the suffering brought about by the earthquake in South-Eastern Türkiye and Syria.

Source: The Guardian February 16, 2023 18:36 UTC