By Eiji Ota, B2B Sales and Marketing Director, Canon Central and North Africa (www.Canon-CNA.com). In 2020, 71% of the population bought from e-commerce retailers, up from 66% in 2019, and 64% in 2018. [2] Brands must captivate the customer’s sustained interest and turn a single interaction into a meaningful relationship. And this opportunity for targeted customer communication isn’t limited to big brands or e-commerce giants. [1] Source: E-commerce Europe – 2021 European e-commerce report – 2021 [2] Source: Keypoint Intelligence – Vertical Industry Views from a Socially Distanced Perch – 2020Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

Source: The North Africa Journal November 24, 2022 08:26 UTC