New research reveals that 27% of UK consumers have bought items with the intention of wearing them and returning them, a trend also known as ‘wardrobing’. According to the data, there’s several tricks consumers who wardrobe use to ensure they get their refund. One of these measures is introducing return fees, with 18% of wardrobers saying this makes them less likely to return items they’ve worn. “There are some measures that retailers can take to limit the number of people wearing their items and returning them. For example, as our data shows, adding additional tags in prominent places and increasing return costs are just some ways to deter consumers from wardrobing.”

Source: The Times October 11, 2023 09:10 UTC