TWITTER : Micro-blogging giant Twitter has said that iPhone maker Apple’s new App Tracking Transparency feature hasn’t impacted its advertising revenues as expected. In a letter to investors, reporting its second quarter earnings for 2021, the company said that the impact of the changes Apple made to how advertisers track users have had “lower than expected" impact on the company’s Q2 revenues. The company beat Wall Street’s expectations, posting $1,190 million in revenues, up from $683 million in the second quarter of last year. Apple’s App Tracking Transparency update, which started rolling out to users in April, stops advertisers from tracking users via cookies. Tracking users’ activity across the internet allows platforms like Facebook, Google, Twitter and Instagram to deliver accurate targeted advertising to users.

Source: Mint July 23, 2021 00:22 UTC