Twitter plans to remove an ephemeral-stories feature from its app after it failed to attract users, the company said in a blog post on Wednesday. The feature, Fleets, automatically deleted images or text after 24 hours. Instagram copied the feature in 2016, and ephemeral stories quickly spread across social media, including Facebook and LinkedIn. “We hoped Fleets would help more people feel comfortable joining the conversation on Twitter,” Ilya Brown, a Twitter vice president of product, wrote in the blog post. “Although we built Fleets to address some of the anxieties that hold people back from Tweeting, Fleets are mostly used by people who are already Tweeting to amplify their own Tweets and talk directly with others.”

Source: New York Times July 14, 2021 17:26 UTC