In recent years, coffee has become one of the amply targeted industries by several startups in the Middle East region with the most pushing for e-commerce. As of March 2023, data shows that more than two billion cups of coffee are consumed worldwide daily. One of the leading startups in this sector, COFE, a UAE-based online marketplace is using its digital apps to deliver coffee across the region. To catch up with this, the firm is directly pushing to digitise the in-store coffee experience from a consumer and merchandising standpoint. Over 5,000 outlets are listed on COFE's app, and the company now collaborates with about 1,300 companies across its major three marketplaces.

Source: The North Africa Journal June 06, 2023 22:27 UTC